In a conference call with analysts on Tuesday regarding Altria Group’s second-quarter earnings, CEO Marty Barrington discussed the e-cigarette market. QUESTION: Do you have estimate for whether the electronic cigarette category had any impact on traditional cigarette industry volumes this quarter? RESPONSE: I know everyone is acutely interested in this. I continue to believe it’s having some effect obviously, because people who are trying e-vapor products are adult smokers, so you’d expect some effect.
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NJOY: The E-Cigarette That Aims To Snuff Out Smoking
However, as the rules for e-cigarettes have yet to be hammered out, it’s best to err on the side of caution for now. Some people have been using e-cigarettes as smoking cessation devices, replacing tobacco cigarettes with the electronic alternative. E-cigarettes are said to provide a nicotine hit minus the tobacco and other harmful chemicals of traditional cigarettes. The e-cigarette linked to Twitter is another step towards using the electronic device to stop smoking, as data from the tweets can identify triggers for nicotine cravings .. [read more] and rally support from followers. “The way we integrated it is kind of low-tech,” Michael Piccuirro, prototype studio product and technology director at R/GA, told Fast Company.
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Booming E-cigarette industry raises questions on safety, regulation
As NJOY’s Weiss explained it, e-cigarette makers are aiming for a unique and improved sensation. “It’s not that I want to be as good as a cigarette. I’d like to be better than a cigarette,” he said. E-cigarettes have existed for nearly a decade but the industry has rapidly expanded within the last year. In 2011, sales of e-cigs came close to $300 million.
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E-Cigarette On Twitter: Could A Tweeting Electronic Cigarette Help You Quit Smoking?
Now, there was a way to get nicotine in a cigarette-like format without the tar and additives of cigarettes. MEB: And nicotine, while highly addictive, is not considered carcinogenic like tar? AB: Correct.
For the original version including any supplementary images or video, visit http://www.forbes.com/sites/marcbabej/2013/07/18/njoy-the-e-cigarette-that-aims-to-snuff-out-smoking/